Sustainability

Circular Economy

Smartphones are useful. They connect billions of people around the world and help to improve lives through access to information. But we can’t go purchasing new smartphones every year. It’s bad for our pockets and terrible for the environment.

A circular economy extends the life of the smartphones, through reuse, repair, refurbishment and recycling. Bringing these principles to your business significantly reduces the environmental impact of your smartphones which is not only the right thing to do, but has significant sustainability and business benefits.

Moorup has the ambition to enable that all smartphones in the world will be reused or recycled. The significant emission footprint left behind from the mobile manufacturing industry and the environmental challenges created due to an underdeveloped reuse and recycling ecosystem. Requires us as consumers to think how we can contribute to the industry’s contribution in delivering on United Nations’ Sustainable Development Goals. These goals are the blueprint to achieving a better and more sustainable future for all.

Sustainably Connecting Communities

Our mission is to extend the lives of electronic devices, helping bring connectivity to unconnected consumers. We donate some of our refurbished devices to various charity groups. Like women in remote towns who are at risk of family violence without access to mobile phones to seek emergency assistance. Or those people in need, who are domestic violence victims or elderly, providing the means to connect with family, friends and essential services.

Closing the Loop

Moorup partners with Mobile Muster to ensure devices we are unable to re-use are responsibly recycled to the R2 Responsible Recycling Standard. Disassembly is completed by local Australian resources with 99% of the materials recovered and recycled.

2/3 of all smartphones will end up in developing countries and most of that as e-waste. We also partner with Closing the Loop to ensure refurbished devices we sell are not contributing to the e-waste problem. We take one phone out of Africa or Asia for every device we sell through our wholesale channels. This phone will be responsibly collected and recycled.